FF Good, designed by Łukasz Dziedzic, is a clean and versatile geometric sans-serif known for its functional design, generous x-height, and straightforward letterforms. With a variety of widths and weights, it’s popular for editorial layouts, branding, and corporate communication.
If you love FF Good but need a more budget-friendly license or want a similar aesthetic with subtle differences, these 7 alternatives deliver the same clarity and utility.
Visual Comparison
Sample Text: The Quick Brown Fox Jumps Over The Lazy Dog
| Font | Preview |
|---|---|
| FF Good | Image preview here |
| Gotham | Image preview here |
| Avenir Next | Image preview here |
| Proxima Nova | Image preview here |
| Circular | Image preview here |
| Montserrat | Image preview here |
| Nunito Sans | Image preview here |
| Open Sans | Image preview here |
Premium Alternatives
1. Gotham (Tobias Frere-Jones, 2000)
- Style: Geometric sans-serif
- Why It’s Similar: Similar monolinear strokes, wide range of weights, and geometric proportions.
- Key Difference: Slightly more architectural and American-inspired.
- Price & Availability: Paid — Hoefler&Co.
2. Avenir Next (Adrian Frutiger, 2004)
- Style: Geometric/humanist hybrid sans-serif
- Why It’s Similar: Balanced curves, consistent stroke widths, and professional tone.
- Key Difference: More organic terminals and subtle humanist influence.
- Price & Availability: Paid — Monotype Fonts.
3. Proxima Nova (Mark Simonson, 2005)
- Style: Geometric sans-serif
- Why It’s Similar: Clear, modern letterforms with a large x-height, like FF Good.
- Key Difference: Slightly rounder shapes and a friendlier personality.
- Price & Availability: Paid — Mark Simonson Studio.
4. Circular (Laurenz Brunner, 2013)
- Style: Geometric sans-serif
- Why It’s Similar: Minimalist geometry and uniform stroke weight.
- Key Difference: Softer geometric styling with more circular forms.
- Price & Availability: Paid — Lineto.
Free Alternatives
5. Montserrat (Julieta Ulanovsky, 2011)
- Style: Geometric sans-serif
- Why It’s Similar: Inspired by urban signage with geometric proportions similar to FF Good.
- Key Difference: Slightly more condensed feel and urban character.
- Price & Availability: Free — Google Fonts.
6. Nunito Sans (Vernon Adams, Jacques Le Bailly, 2016)
- Style: Geometric sans-serif
- Why It’s Similar: Rounded terminals and even proportions for a balanced tone.
- Key Difference: Friendlier, softer personality compared to FF Good.
- Price & Availability: Free — Google Fonts.
7. Open Sans (Steve Matteson, 2011)
- Style: Humanist sans-serif
- Why It’s Similar: High legibility, large x-height, and versatility across digital platforms.
- Key Difference: Slightly more humanist and optimized for screen readability.
- Price & Availability: Free — Google Fonts.
Recommendation Summary Table
| Font Name | Similarity Score | Free/Paid | Best For |
|---|---|---|---|
| Gotham | ★★★★★ | Paid | Corporate and branding |
| Avenir Next | ★★★★☆ | Paid | Editorial and print |
| Proxima Nova | ★★★★☆ | Paid | Modern branding |
| Circular | ★★★★☆ | Paid | Minimalist identities |
| Montserrat | ★★★★☆ | Free | Headings and UI |
| Nunito Sans | ★★★★☆ | Free | Friendly web design |
| Open Sans | ★★★★☆ | Free | Screen legibility |
Conclusion
Gotham and Avenir Next are strong premium alternatives to FF Good, while Montserrat and Nunito Sans provide excellent free options without sacrificing quality.
Typeface Similar to Font 